Branding, Copywriting, Presentation.
Umbrella inc are an incredibly skilled team of developers working on big projects and making a big difference. Our challenge was to define what that difference is and to work out how to show that visually. We conducted workshops and really got to know Umbrella before coming up with a brand that was as flexible, clear and vibrant as they are.
What makes Umbrella unique is the tools and processes with which they are able to impliment and manage multi-brand, multi-language, multi-site development projects. They work with ambitious household names and achieve amazing cost savings alongside an increase in quality and reliability and flexibility. Impressive stuff.
After defining the brand strategy we came up with a vision to express all this with a simple wordmark with the help of colour and typography, and some unique illustration. We managed to avoid cliché images of rain and umbrellas.
The Umbrella logo is designed to be flexible and responsive, like them. They use it in a variety of lockups, choosing the one that best fits the application.
Studio Kidd drew simple, powerful geometric line images showing simplicity, structure and a good dash of colour.
