In order to create the best visual brand for Kademy we started with a workshop involving everyone who needed input. It was a really positive exercise that helped everybody involved to have a clear understanding of what we were setting out to achieve. Studio Kidd wrote-up the findings into a brand strategy document that, once agreed, formed the backbone of the brand and helped with decision making for the creative process.
The brand strategy and purpose all share a common theme of connecting people. Teachers to students, students to fellow students and finally companies using the communication skills learned. So we made this into a core part of the visual identity that we came to refer to as The Konnect.
We helped Kademy to create video content for their online courses, working with their course content and adding audio branding and animated type and illustration.
Studio Kidd created a website that clearly set out what Kademy is all about. Once launched the site will be the place for users to connect to their learning and social platforms and for new users to sign up.